Choosing the right naplets for the hospitality industry is no small matter. In the HORECA channel, this product directly influences the perception of quality, profitability per service, and the establishment's positioning. For a distributor, it also represents more than just a sale: it involves defining margin, turnover, portfolio segmentation, and value proposition compared to other [...]
In a distributor's day-to-day life, it's normal for some customers to stop buying: they change suppliers, reduce their activity, or simply grow cold over time. But recovering inactive customers can be much more profitable than attracting new ones. And the best part: there are simple strategies that are working very well in the Horeca channel. [...]
The fall-winter season is always a key time for the hospitality industry. Customers seek refuge, warmth, and memorable experiences during their visits to restaurants, cafes, or bars. Therefore, table settings become an essential element for conveying sensations, reinforcing the establishment's identity, and ensuring each diner has a unique experience. At La Pajarita, we closely follow [...]
Fall is a season of transition: temperatures drop, consumer habits change, and HORECA businesses (bars, restaurants, cafes, and hotels) look for new ways to attract customers. For distributors, this time represents a key opportunity to activate orders and generate more sales. Below, we share some practical ideas to make the most of seasonal promotions in [...]
Do you notice that some customers are buying less? Do they always order the same thing, or do they struggle to introduce new features? Sometimes, what's blocking growth in a region isn't the market... but certain business habits that can be adjusted. Here are 5 common mistakes we see in the channel, and above all, [...]
