If you’re part of the food and beverage distribution channel, you’ve probably already worked with Airlaid products. But knowing about them doesn’t always mean taking advantage of their full commercial potential. In this post, we give you the keys to presenting it as a comprehensive solution, capable of increasing the value you offer your customers… and also your sales.
Because it combines the aesthetic sophistication of fabric with the operational advantages of disposables. In other words: luxury without the hassle. And in an environment where foodservice businesses are increasingly seeking efficiency, differentiation, and sustainability, this material becomes an irresistible selling point.
AIRLAID HAITI TABLECLOTH
AIRLAID FLORENCE NAPKINS
AIRLAID SAHARA TABLE RUNNER
One of the most attractive points for any restaurant. By eliminating the need for laundry and maintenance, Airlaid reduces fixed costs that often go unnoticed… until they’re eliminated. Furthermore, as it’s a single-use product, waste from losses, irreparable stains, or breakage is also reduced, resulting in more efficient inventory management.
Sales pitch: “What if you could reduce your operating costs without sacrificing service elegance?”
Time is money. And even more so in the hospitality industry, where table setting and clearing can make a difference in customer turnover, especially during peak times. Airlaid allows you to set a table in seconds and clear it just as quickly, without worrying about washing or ironing.
Sales pitch: “With Airlaid, you save time on each service… and those minutes translate into more customers served.”
Airlaid’s look and feel are almost indistinguishable from a high-quality cloth napkin. It offers a polished look, a soft texture, and an impeccable presentation that elevates the restaurant’s perception. It’s ideal for restaurants looking to differentiate themselves without overcomplicating things.
Sales pitch: “The customer doesn’t see a napkin; they see an experience. And that’s what keeps them coming back.”
More and more diners appreciate the sustainable efforts of establishments. Airlaid, being biodegradable and compostable, aligns with this trend of conscious consumption. Your customers will not only be able to enhance their brand image but also communicate a real commitment to the environment.
Sales pitch: “Today, being eco-friendly isn’t an extra… it’s an expectation. And Airlaid helps you meet that expectation without sacrificing quality.”
A major selling point: Airlaid can be fully customized, from the color and shape to the restaurant’s logo. This turns a functional item into a powerful branding tool. Ideal for highlighting events, celebrations, or simply reinforcing the business’s identity.
Sales pitch: “Make every table speak for your customer. Literally.”
Airlaid isn’t just an elegant product; it’s a smart solution for modern restaurants. If you can present its benefits clearly and with a commercial focus, you won’t just be selling a consumable: you’ll be helping your customers optimize their operations, improve their image, and align themselves with what truly matters today. That’s the kind of value proposition that builds loyalty… and sells.
