1. Texture
Grained kraft paper is distinguished by its unique texture with parallel lines, which provides a special tactile feel and elegant visual appearance, enhancing the customer experience. In contrast, interkraft paper is generally smooth or has a minimal texture, designed primarily for functionality, and lacks the visual appeal of laid kraft.
These small details are also appreciated by customers who perceive that your store is constantly improving to deliver the best customer experience, which translates into customer loyalty.
2. Resistance
Despite being lighter in weight (35gsm vs. 40gsm), laid kraft paper is much stronger and more durable than interkraft paper. This extra strength is essential for single-use products in the hospitality industry, ensuring that they can withstand use for a full meal without breaking down.
Interkraft paper, which is also strong and durable, is often used for applications such as product protection and packaging, although its durability in foodservice products is not as outstanding as that of laid kraft.
3. Aplications
Kraft laid kraft paper is ideal for placemats, placemats and other single-use products in restaurants, bars and cafés.
Its sophisticated appearance makes it perfect for establishments seeking a more elegant and professional image. In contrast, interkraft paper is mainly used for packaging and protection of goods, and although it can be used for paper bags and food wraps in the hospitality industry, its focus on functionality makes it less attractive for the hospitality industry.
4. Visual Appearance
In terms of appearance, laid kraft paper offers a laid texture that not only enhances the tactile experience, but also significantly elevates the visual appearance of the paper.
This allows laid kraft tablecloths to transform a plain table into a refined presentation. On the other hand, interkraft paper has a simpler and more functional appearance, which does not have the same visual impact as laid kraft. For applications where aesthetics are key, interkraft may not be the best choice.
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5. Customization
Due to the gloss lacquered treatment given to the upper part, the laid Kraft acquires an improved aesthetic quality, this property not only gives it greater resistance, but it is also ideal when printing on them whether it is your logo, your restaurant menu, etc… but thanks to this finish the ink adheres without causing dispersion, as can happen in other types of similar products, which is transmitted in more detailed customised and therefore a better customer experience with your brand image.
6. Environmentally friendly
Today, environmental protection is a priority for many people, which has led to an increase in the popularity of environmentally friendly products.
When comparing cloth and paper hospitality products, laid kraft paper stands out as a particularly environmentally friendly option.
Although its manufacture has a long history, laid kraft paper offers significant advantages in terms of environmental sustainability.
Unlike cloth products, which require washing processes that consume water and energy, laid kraft paper is recyclable and biodegradable.
In addition, its wood pulp-based composition makes it a 100% natural and renewable material, in contrast to fabric products which may contain non-renewable synthetic fibres.
Conclusion
In summary, laid kraft paper excels in the hospitality industry with its elegant texture, superior strength and aesthetically appealing applications, making it the preferred choice for tablecloths or other single-use products.
Interkraft paper, while functional and robust, is better suited to industrial and packaging uses, and may not meet the aesthetic expectations of many hospitality establishments.
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