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Efficient distribution: optimize your warehouse and rotation with high-demand products for summer

12 June 2025

Summer is synonymous with intense activity for the hospitality sector. Restaurants, hotels, cafes, and outdoor venues increase their activity to serve both national and international tourists and local diners.

This increase in operations generates greater demand for single-use products, especially those that facilitate quick, hygienic, and practical table settings: disposable tablecloths, napkins, cups, cutlery, and other essential items for the customer experience.

For distributors of these products, the season represents a great opportunity, but also a logistical challenge: how to adjust inventory to respond quickly and efficiently without running into excess or shortages?

Why is it essential to optimize product rotation in the summer?

During the busiest months, hospitality businesses in tourist destinations such as Malaga, Valencia, or Madrid, as well as in large cities like Mexico City or Seville, increase their use of single-use products that facilitate service and improve presentation.

Some key examples are:

  • Disposable tablecloths: ideal for maintaining cleanliness and adding a professional touch to tables on terraces or at outdoor events. Their demand is growing due to their practicality and savings in cleaning costs.
  • Paper napkins: from basic napkins to highly absorbent or double-ply napkins, they are essential for customer hygiene and a fundamental part of the service experience.
  • Disposable cups and cutlery: the variety of sizes and materials (PET plastic, biodegradable, cardboard) allows for meeting different needs, from cold drinks to light meals.
  • Other complementary products: eco-friendly straws, packaging for food consumed on-site or at events.

Optimizing the rotation of these products during the summer prevents stranded inventory, reduces losses, and ensures that distributors can respond quickly to each customer’s changing demand.

Keys to Efficient Warehouse Management in Summer

 

  1. Identify high-turnover seasonal products
    Analyze past sales trends and focus efforts on products such as disposable placemats, moisture-resistant napkins, cold drink cups, and reinforced cutlery, which are the most in-demand during the season.
  2. Organize the warehouse by category and order frequency
    Keep the most in-demand products in accessible areas to speed up order preparation and avoid delays.
  3. Apply stock rotation and control principles.
    Use methods such as FIFO (Fiberglass Line) to ensure that the oldest products are rotated first, minimizing the risk of spoilage or loss of quality.
  4. Adapt the assortment to the characteristics of the local market.
    Supplying businesses in beach destinations is not the same as supplying businesses in inland cities or mountainous areas. Adjusting the supply according to the region and type of customer is essential to avoid overstocking products with low demand.

Context and Trends in the Hospitality Industry

The market is seeing a growing preference for products that combine practicality with sustainability. This is reflected in the demand for napkins and tablecloths made from recycled or biodegradable materials, which, in addition to fulfilling their basic function, help establishments project a responsible image to their customers.

Furthermore, the increase in outdoor events and seasonal catering makes the presentation and quality of disposable products a differentiating factor for many businesses, which seek not only functionality but also aesthetics.

Conclusion

Summer is a key period for distributors of single-use products in the hospitality industry. Proper warehouse planning and optimization, focusing on products such as tablecloths, napkins, cups, and disposable cutlery, can make the difference between missing out on opportunities and maximizing customer turnover and satisfaction.

In a world as diverse and dynamic as this one, the ability to anticipate local demand, understand trends, and maintain agile logistics is the foundation for efficient distribution that benefits the entire value chain.

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